A History of Advertising: Pincas, Loiseau
The history of western advertising dates back at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country's Printers, Booksellers, etc," but the term "advertising agency" or
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Аннотация
The history of western advertising dates back at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country's Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
About the author:
Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.
Издание на английском языке.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
About the author:
Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.
Издание на английском языке.
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Характеристики
Автор
Издательство
ID товара
206806
ISBN
978-3-8365-0212-2
Язык
Английский
Страниц
336 (Мелованная)
Вес
2144 г
Размеры
290x250x40 мм
Тип обложки
7Б - твердая (плотная бумага или картон)
Оформление
Супер
Иллюстрации
Черно-белые + цветные
Все характеристики
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* Ольга *
8 ноября 2009 в 14:48
Эта книга исследует легендарные компании и марки в истории рекламы. Вы найдете картину верблюда, который породил изображение на пачке Camel, первое объявление Кока-колы и даже художественные работы таких мастеров как Пикассо и Магритта, которые использовались в рекламе.
CONTENTS (Содержание):
FOREWORD by Maurice...
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