Tim Cook. The Genius Who Took Apple to the Next Level: Leander Kahney
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history`s greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook`s leadership Apple has soared: i
Полная аннотация
Автор
Издательство
Все характеристики
Аннотация
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history`s greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook`s leadership Apple has soared: its stock has nearly tripled to become the world`s first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.
But he`s also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the world`s leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve`s Brain and Jony Ive. The former news editor for Wired, he is currently the editor and publisher of CultofMac. He lives in San Francisco.
But he`s also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the world`s leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve`s Brain and Jony Ive. The former news editor for Wired, he is currently the editor and publisher of CultofMac. He lives in San Francisco.
Свернуть
Характеристики
Автор
Издательство
ID товара
807001
ISBN
9780241348215
Язык
Английский
Страниц
504 (Офсет)
Вес
230 г
Размеры
197x127x20 мм
Тип обложки
обл - мягкий переплет (крепление скрепкой или клеем)
Оформление
Частичная лакировка
Иллюстрации
Без иллюстраций
Все характеристики
1 993
3 985
Майское книгоцветение
-50%
Вы сэкономите
1992
Скидка 50%
1 993
3 985
Рецензии на книгу
Читали книгу? Как она вам?
+50 ₽ за рецензию
Вы можете стать одним из первых, кто напишет рецензию на эту книгу, и получить бонус — до 50 рублей на баланс в Лабиринте!
Книги из жанра

2 0874 173 -50% Еще 7 дней
Что читать вместе с книгой "Tim Cook. The Genius Who Took Apple to the Next Level"

Знакомьтесь с легендарным издательством Penguin
Январь 2023 •
7 282