Advertising Now. Online (+DVD)
Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by sub
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by sub
Полная аннотация
Издательство
Все характеристики
Аннотация
Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
Издание на английском, французском и немецком языках.
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
Издание на английском, французском и немецком языках.
Свернуть
Характеристики
Издательство
ID товара
206387
ISBN
978-3-8228-4956-9
Язык
Немецкий, Французский, Английский
Страниц
448 (Мелованная)
Вес
1802 г
Размеры
254x206x37 мм
Тип обложки
Инт
Оформление
Флокинг (велюр, замша)
Иллюстрации
Цветные
Все характеристики
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* Ольга *
18 февраля 2010 в 11:34
"Реклама сейчас. Онлайн"
Приложение к книге: DVD.
Рекламные объявления в киберпространстве: лучшие веб-кампании сегодня.
Это второй выпуск серии книг о рекламе издательства Taschen, включающей вышедший "Advertising Now! Print" и предстоящий "Advertising Now! TV Commercials", обеспеч...
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